Growth Digital training program

Online Training Program for Small Businesses in Vietnam

The Grow Digital training program is designed to enhance digital skills through training and support for small and growing businesses in Vietnam. It aims to reinforce fundamental knowledge and skills with updates on financing planning, business management, digital marketing, cybersecurity and responsible business in the digital economy. This program is a collaborative effort between WeLead, the Vietnam Bank for Social Policies (VBSP), and The Asia Foundation (TAF). It is part of the Go Digital ASEAN II initiative, funded by Google.org, with a goal to support over 13,500 participants - 80% of whom are women - from small and growing businesses (SGBs) across Vietnam.

Objective

The program focuses on:

• Raising Awareness: Introducing the benefits of the Grow Digital Training Program to improve digital skills and promote business growth.
• Encouraging Participation: Driving engagement from women-led businesses and SGBs in economically disadvantaged areas.
• Motivating Digital Skill Application: Providing tailored resources and direct outreach activities to transform learning approaches.

Target audience

Small business owners and entrepreneurs, particularly women, operating in informal sectors such as: Handicrafts; Fisheries and aquaculture; Agriculture (tea, rice, industrial crops); Livestock and Small trading and services (apparel, food production, tourism, etc.). Most of them come from economically disadvantaged regions with high poverty rates but stable telecommunication and internet infrastructure, as well as increasing smartphone usage.

The majority of participants have previously engaged in training programs under the Go Digital ASEAN initiative, ensuring familiarity with digital skill development efforts.

Course curriculum and materials

The Grow Digital training program includes 4 main modules/topics:

i) Financial Literacy

ii) Business Management

iii) Online Selling and Cybersecurity

iv) Responsible entrepreneurship

The four modules/topics of the Grow Digital program have a total of 20 sessions, designed in the form of training videos with a duration of 10-12 minutes each, supplemented by reading materials in pdf format.